Neill Young, our Chief Executive Officer, has highlighted the ongoing financial pressures facing households during the cost-of-living crisis as the summer holidays approach, during an interview on BBC Radio Solent. He discussed the impact of already-high living costs on family budgets and shared guidance for the weeks ahead, particularly for those with children.
Rising pressures on household budgets
Neill described the current financial climate as increasingly difficult for families, with everyday essentials such as food and energy bills already stretching budgets.
He highlighted that the school summer holidays add further pressure, with families not only covering childcare and activities but also facing additional costs such as school uniforms for the new academic year.
“It’s an absolute minefield for families,” he said, pointing to the combined impact of rising food costs, energy use at home, and the expense of keeping children entertained over the six-week break.
Government “summer savings” scheme questioned
The discussion also covered the Government’s temporary “summer savings” initiative, which includes reduced VAT on some family-focused attractions such as theme parks and soft play centres until 1 September.
Neill noted that while the scheme may offer some help, its overall impact is likely to be limited for many families.
He explained that even with VAT reductions, savings on a typical family day out may only amount to around £10–£15 on a £150 theme park visit. With estimates suggesting families may spend around £1,000 over the summer holidays, he questioned how far the measures would realistically go in easing financial strain for lower-income households.
However, he added that some elements, such as reduced-cost bus travel, could make a meaningful difference by helping families access low-cost or free activities such as trips to the beach.
The reality of the summer holidays
Neill also challenged the perception that families are regularly visiting expensive attractions throughout the holidays.
He said there is often pressure on parents to “fill” the six-week break with activities, but in reality most families are balancing affordability with the need to keep children engaged, active, and outdoors.
There is also a concern, he noted, about increased screen time if affordable alternatives are not available.
Free and low-cost activities available
Neill encouraged families to make use of free and low-cost activities available locally, particularly through community resources such as libraries.
He highlighted that libraries often provide information on free events, holiday clubs, and meal schemes supported by local councils and community organisations.
He also suggested simple, traditional activities such as picnics and park visits as enjoyable and cost-effective ways to spend time together during the holidays.
Planning ahead for school costs
Looking beyond the summer break, Neill urged families to plan early for the return to school, noting that there are currently three pay periods before the new term begins.
He advised setting aside small amounts of money now to help cover upcoming costs such as school uniforms and supplies.
Recent research cited during the interview suggests school uniform costs average around £287 per child for primary pupils and up to £422 for secondary pupils, creating significant pressure for families with multiple children.
Neill also stressed the importance of budgeting across the entire holiday period, encouraging families to treat summer spending as a “marathon, not a sprint” and to plan one overall budget that must last the full six weeks.
Support available for families
Neill reminded listeners that support is available for anyone struggling financially, including budgeting advice, debt support, and benefit checks through Citizens Advice New Forest.
He also highlighted additional help that may be available locally, such as school uniform grants and second-hand uniform schemes, which can significantly reduce back-to-school costs.