Brand Refresh

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New Look and New Name for Citizens Advice New Forest


Nationally, we are undergoing a brand refresh. Locally we are now known as Citizens Advice New Forest.

Citizens Advice has issued the following statement explaining the reasoning behind the change:

’When it came to refreshing our brand, we spoke to everyone. Clients, staff, volunteers, supporters and stakeholders. The people who use Citizens Advice now, and the people we hope will in the future.

We found that a lot of people don’t really know who we are, or what we do. Some people think we’re part of Government – and almost everyone thinks we’re old fashioned.

Most worryingly, many people who would benefit from our services said they’d never think of turning to us.

It’s this insight, more than anything else that lies at the heart of our new brand. It’s not enough to say we’re here for everyone. We need to ensure the people who need our help feel that way.’

We thank you for your patience during the brand refresh, which will be rolled out over the coming weeks and months.